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Implementation of Corporate Social Responsibility on Corporate Reputation Through Social Capital Strengthening and Increasing Community Welfare

SHOFIYATUL FITRIA - Personal Name; Damarsari Ratnasahara Elisabeth - Personal Name; Joko Suyono - Personal Name; Dien Mardhiyah - Personal Name; Heru Baskoro - Personal Name;

Autonomy of the community becomes a central theme of national development that is the responsibility
of all elements of the nation's government, private and anyone and any organization. Viewed from the
standpoint of government, the support of village funds was very adequate for advanced development and
helpless. Alignments of other parties, example through corporate contributions to get involved in
community development, empowerment towards Sustainable Development Goals (SDG's). This
involvement by the corporate as a form of responsibility for the business activities among the people or
the so-called social responsibility (CSR). Path technique analysis used in this study with a sample of 100
respondents, the results showed the effects of implementing CSR directly to the capital strengthening
communities and improving the welfare of society as well as to the corporate image. Another result is the
implementation of CSR that can explain the positive changes in the corporate's reputation through social
capital and the improvement of public welfare. Several things need attention in the context of the
implementation of CSR associated with social capital, social welfare and reputation of the corporate that
CSR programs should be able to increase the ability of sustainable society and strengthen the conception
of CSR in society.


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2022.8.11
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Language
Indonesia
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NONE
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Subject(s)
Empowerment, Social Capital, Welfare, CSR, Sustain
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