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Innovation and Shelf-Character: The Way of Organizational Existence in the Pandemic Era
The Covid 19 pandemic has awakened the organizing of organizational life as an entity that is believed
to be well established, but in fact absurd. This certainty belongs only to change itself. The ability to
adapt to the surrounding environment by adopting its wisdom values which are contained in a series
of continuous innovations can ensure the existence of organizational life to grow and develop
throughout the ages. Innovation as an investment value can thrive both in an organization when there
are leadership souls individually or in a hierarchical leadership that is open-minded and has a strong
self-character to be willing to accept input from subordinates and be able to observe current
developments that are needed by the market. On this day an organization if it does not want to adopt
the value of innovation is the same as going to its death path slowly, so that the choice is to innovate
or die.
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